Many companies other than shops and retail outlets use business window stickers for this purpose. You don’t have to limit decoration to walls and furniture when you can also spruce up glass surfaces with stunning graphics which grab the attention of people outside whilst providing a nicer working environment indoors for your customers and staff!

A range of specialist types

There are a multitude of different finishes which are ideal for many different uses. Use them as custom frosted or stained glass window stickers to add a colourful effect which is completely personalised to your tastes. Transparent window stickers also allow you to add colour without fully blocking the flow of light through the glass.

How can I use custom Window decals?

The most common uses are for promotion and advertising. However, they can also be used for branding effects and to add impressive elements of design to any indoor space or outdoor façade. The cheap price and high quality results are a very cost-effective way of adding an extra dimension to an overall design theme.

History of Window Stickers

Decals, a printed image that can be transferred to another surface through contact, have been around since the 18^th Century, when they were invented in France by an engraver called Simon François Ravenet. There was a craze for them in the 19^th Century, when they were used to transfer engravings to pottery or glass. Later printing improvements, and the invention of vinyl and its commercial application after the 1940s, meant that they could be produced to be stuck to window glass, creating a perfect medium for advertising. Modern window sticker printing is extremely versatile, offering almost endless creative possibilities for branding, conveying information and fun design. They are commonly seen in modern offices and on shop fronts.

They have been used in retail for decades, but improvements in printing technology have meant that larger, more detailed signs can now be produced. Apple Stores used a large Semi-transparent window sticker to replicate the look of a broken pane of glass to promote the audio volume of the iPod Hi Fi. They are also now routinely used on buses and trains, displaying an advert from the outside, but allowing passengers inside the bus to see out. An American restaurant chain used them creatively by placing a sticker image of a man screaming on the back window of taxis, with the mouth placed over a brake light to promote their hot wings. Dairy producer Meiji used life-sized printed window stickers of sumo wrestlers appearing to push one side of a revolving glass doors, giving passers-by the impression they were pushing against them.

Shop window stickers allow retailers to display information such as opening hours prominently outside the store without obscuring the view of products inside. Retails are also able to get creative. Displays can be created that tie in window stickers with interior product displays, creating a truly 3D effect, as customers look through semi-transparent stickers to what lies beyond. They are particularly popular in the festive season, providing an easy and temporary way of adding snowflakes or other Christmas seasonal decoration to a display.

They have been used on cars for decades; the earliest were not waterproof, and so were applied to the interior glass of the car, but later developments in vinyl meant stickers could be produced that would stand up to the elements and could be placed on the outside of the car window. In 1958 in America, the Automobile Disclosure Act was brought in to regulate car pricing, ruling that new cars should display a sticker in their window with information for customers on the manufacturer’s guide pricing and optional extras on the vehicle, to prevent car dealers charging exorbitant prices for add-ons once the car was on the sales lot. They were popularly known as Monroney stickers, after the US senator who called for their introduction. They are still used on new cars in America, and are a source for car manufacture history, as they list the specs for each car.

In recent years, they have become an important medium in location-based advertising, allowing retailers and brands to display QR codes that can be scanned by smartphones in shop windows. Customers are now used to seeing and scanning QR code window stickers to receive information, links to websites or offers directly inside or outside the store. Although the smartphone technology may change, the humble window sticker is likely to be around for a long time as an effective delivery method for advertising of all kinds.